JH

Oidé Coffee ☕️

Oidé Coffee ☕️

Locally owned Vancouver coffee shop by Kento & Rika. Oide Coffee provides coffee lovers great selection of coffee, matcha, and tea. "Oide" meaning "Come here" in Japanese, provides a welcoming space for coffee-lovers to start their day or unwind and socialize with friends and peers.

My Role

Brand Identity, Logo Design, Packaging Design

Brand Identity, Logo Design, Packaging Design

Employment Type

Paid Design Contractor

Paid Design Contractor

Industry

Cafe, Retail

Cafe, Retail

Stakeholder

Founder of Oide

Company

Oide Coffee

Oide Coffee

Goal

The goal is to be a showcase new and coffee aficionados unique blends of coffee and roasting methods from various parts of the world. Inviting its customers an inviting place to study, be productive, and enjoy various types of coffee.

The goal is to be a showcase new and coffee aficionados unique blends of coffee and roasting methods from various parts of the world. Inviting its customers an inviting place to study, be productive, and enjoy various types of coffee.

Branding Name

Branding Name

The name "Oide" translates to "to come" or "to go (someplace)". The focus of the meaning is to emphasize the act of moving to one location to another, in this case Oide Coffee. The concept focuses on the journey, meeting new faces, and interacting with old friends, which they can all meet inside Oide Coffee shop.

BTS (behind the scenes, not the kpop group)

BTS (behind the scenes, not the kpop group)

The Design Process

Understanding and highlighting who our audience is for Oide Coffee

Understanding and highlighting who our audience is for Oide Coffee

Understanding and highlighting who our audience is for Oide Coffee

Establishing the tone and feel of the those who might enjoy the cafe

Establishing the tone and feel of the those who might enjoy the cafe

Establishing the tone and feel of the those who might enjoy the cafe

Important to understand who might our audience be - focusing on user goals, pain points and support methods

Final mockup designs, typography, and logo design

Checkout the design!

Important to understand who might our audience be - focusing on user goals, pain points and support methods

Final mockup designs, typography, and logo design

Checkout the design!

Important to understand who might our audience be - focusing on user goals, pain points and support methods

Final mockup designs, typography, and logo design

Checkout the design!

JH

JH