Hello, I’m James.
I'm an experienced Product Designer
Based in Vancouver.
Worked with teams in Japan, UK, and New York.
Designed products and services for 1+ million users.
Sales Lead CRM Tool
Building a refined, actionable CRM for Canada’s largest community builder.
Recently Updated, SAAS, B2B, CMS
Airwait
A digital reception and queue management system.
COMING SOON, SAAS, B2C
NYCTourism
Improving the information architecture of NYC's official tourism site.
BRAND, DIGITAL EXPERIENCE
BambooDA
Enhancing user navigation and increasing page metrics through a revamp website redesign.
BRAND, DIGITAL EXPERIENCE
Heretto
Creating scalable design systems without obstacles.
CMS, B2B
BambooDA
Client Websites
A collection of shipped brand, product, and web/mobile projects.
brand, product, digital experience
Some of my other fun works
Elden Rings
Reducing information overload so players can enjoy the game and start winning.
Holoearth
Creating the Holoearth mobile UI experience, designing the gameplay, crafting, menu, and shop UI components, as well as the graphic designs.
Scrapbook
Empowering parents and their children for safe and healthy mental wellbeing, through meaningful journal entries.
Stories
A music app player with a story feature, showcasing the artist's inspirations, thought-process and personal stories.
A little bit about me
Hi, my name is James!
I'm a Vancouver-based senior Product Designer with 5+ years of industry experience. I'm an expert in translating complex systems into clear, actionable, and visually refined digital experiences that balance business objectives with user needs.
As a designer, I embrace ambiguity, stay aligned in the client's / organization's mission statements, and advocate for both user and business needs. Products can be technical, where I shine is bringing a refined digital experience that focuses on visual engagement, pragmatical implementation, and industry standard user experience design in all aspects. As well as, a strong and trusted team member alongside PMs, engineers, marketing, and fellow designers.
In my free time, I enjoy creating videos (I'm in my tiktok era), cooking various dishes, and bothering my cat. Whenever I can, I would also attend various local design events. I am lucky to have met many amazing designers in Vancouver and Tokyo.



















