The DREAM Theater is a seamless extension of the Visit California website. While planning their unforgettable holiday, users can easily explore Visit California’s other award-winning content, such as travel videos, free travel guides, Visit California’s newsletter, the California Now podcast and information on California Welcome Centers.
On Super Bowl Sunday, organic traffic to VisitCalifornia.com more than doubled, with the “Am I Dreaming” video earning over 58,000 views. Engagement also increased over 200% from the same period last year. With The DREAM Theater, Visit California is building trust and delivering an outstanding digital experience for customers as they prepare to hit the road once again.